Latest beer innovation serves new gen with something unexpectedly smooth

Heineken has launched its latest brewing innovation, Heineken Silver, a smooth, easy to drink and accessible tasting beer that provides Filipino drinkers with a premium alternative designed for today’s social gatherings.

Brewed by seasoned master brewers using beautifully simple, natural ingredients, Heineken Silver features Heineken’s famous A-yeast and quality pure malt, as well as sustainably sourced barley that supports Heineken’s wider commitments to Brew a Better World. To create the smooth Heineken Silver taste, a unique brewing process ensures every bottle has the perfect ratio of flavors, resulting in a balanced, less bitter taste.

“At Heineken, we are always looking to bring products to the market that match the needs of our consumers,” said Heineken Philippines Country Manager Michael Vainio. “Heineken Silver delivers a smooth and easy to drink beer that can be enjoyed in a variety of different settings, where people come together to celebrate real and fun connections together.”

Heineken Silver was launched recently at The Fifth at Rockwell in Makati City,  attended by personalities, key partners, and representatives from the media to get first dibs on the brewer’s new beer. The main event was hosted by actor and TV personality KC Montero and radio personality Tony Toni, while Mars Miranda, one of Manila’s favorite DJs, took care of the after-party.

Heineken Silver is available for purchase for 18 years old and up in both on and off-trade retail channels. It comes in 330ml cans and bottles as well as 500ml cans.