SM Retail said the brick and mortar spaces, particularly shopping malls, will always be the go-to community spaces in the Philippines for domestic shoppers, despite the emergence of e-commerce sites.
Dhinno S. Tiu, SM department store’s executive vice president for operations and sales support, said the Filipino consumer today is evolving but still focused on value shopping particularly during the pandemic. They are also getting more comfortable with technology as the pandemic pushed digital alternatives in consideration of safety, he said. “Despite ecommerce, brick and mortar spaces will always have a compelling value and relevance for the Filipino shopper,” Tiu said.
Elsewhere around the world, especially in Western countries, shopping malls were affected when the pandemic struck.
In contrast, shopping in the Philippines has become an integral part of the everyday Filipino lifestyle. Crowds have returned to malls, with SM’s foot traffic in its retail spaces rose by more than double over pre-pandemic levels year-to-date.