ALLTV partners with PCTA to reach a wider audience

ALLTV, the free-to-air television channel of Villar-led Advanced Media Broadcasting System (AMBS), on Wednesday said it inked a partnership with Philippine Cable and Telecommunications Association Inc. (PCTA).

The partnership enables ALLTV to be streamed to almost 300 more cable operators nationwide.

Currently, viewers can watch ALLTV on channel 2 on free TV and Planet Cable, Channel 35 on Sky or CignalTV, Channel 32 on GSAT, Channel 23 on Cablelink and Channel 2 on other cable TV providers.

“The partnership of ALLTV and PCTA is very significant to us because it will allow us to reach more homes, even the far-flung areas in the country,” AMBS president Maribeth Tolentino said.

At the front of the entertainment format is the popular and most followed TV show for decades, Wowowin, by Willie Revillame as it returns on air from Monday to Friday, from 7 p.m. to 8:30 p.m. and Toni Talks of Toni Gonzaga every weekday afternoons.

For daily news, ALLTV partnered with CNN Philippines for the simulcast airing of their flagship news program, News Night, on weekdays at 6 p.m.

“On behalf of PCTA, we extend our congratulations to ALLTV on their successful launch. This collaboration between AMBS and PCTA is very timely and I’d like to say that cable TV still plays an important role as far as distributing content or programs like this as we are the last mile in delivering content to the most far-flung areas across the country,” PCTA President Venancio Lo said.

Several stars and TV personalities have also recently signed up with ALLTV such as Mariel Rodriguez, Ciara Sotto and Anthony Taberna. ALLTV airs daily from Mondays to Sundays, signing on at 9 a.m. up to 11:30 p.m.